Case · Trampolim
LVD Fitness
Sports · Fitness management for residential buildings · 2026
A new logo became a full identity, and the building became a club.
How it was built
LVD Fitness sets up and runs fitness and leisure activities in residential buildings: weight training, pool, martial arts, dance, sports and kids’ activities, with coaches licensed by CREF. The old site was a 2019 WordPress install built with a page builder and nine active plugins. Trampolim rebuilt it from scratch in hand-written code, with no WordPress and no plugins.
The identity grew out of the client’s new logo, with its distressed red and silver "FITNESS": black background, signal red, wide lettering and buttons cut on the same diagonal as "LVD". Animations follow the scroll: the manifesto lights up word by word, the service steps fill in and the gallery slides sideways. The copy was rewritten for the two people who decide: the building manager, who wants to add value to the property, and the resident, who wants to train without leaving home.
Proposal requests reach LVD’s inbox styled like the site, signed by the domain so they stay out of spam, and pass through barriers against bots and junk. The site was also built to be found: structured data, an FAQ, a dedicated summary for AI assistants and a polished card for when the link is pasted into WhatsApp.
We show the version delivered by Trampolim. The live site belongs to the client and may have evolved since then.
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