Case · Trampolim

Discursivas · UERJLab

Education · Free event · 2026

A page with a single job: getting students into the event group.

Desktop
Discursivas · UERJLab (desktop)
Mobile
Discursivas · UERJLab (mobile)

How it was built

UERJLab is Discursivas’ free week of classes for students taking the UERJ written exam: five live classes, two brand-new mock exams and a walkthrough of every question. The page had a single job: getting students into the event group, where the mock exams and class links are sent.

The opening is short, with a single button, and the rest of the page is social proof: a video of testimonials from admitted students, the list of the 41 students admitted to Medicine at UERJ in 2026 and messages students sent the team. The schedule shows each class with its teacher, and the links stay in the group on purpose.

The look follows Discursivas’ new identity: button lighting that follows the mouse, a light border around the video that freezes when the testimonial starts and subtle motion in the background. On mobile, the page was tuned screen by screen, and the event data is marked up for search engines and AI assistants.

We show the version delivered by Trampolim. The live site belongs to the client and may have evolved since then.

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