The pre-release review process for advanced artificial intelligence systems, established in early June, was already affecting company calendars before appearing publicly in a concrete case.
The silent effect is what usually escapes. Before any product is pulled from the market, the mere existence of an approval process changes launch behaviour: announcements get delayed, initial access is restricted, customers are chosen by profile and documentation is prepared.
That appeared in practice when a frontier model spent weeks restricted to approved organisations before broad release, in an arrangement described as customer-by-customer review.
The company involved publicly recorded that it did not believe such a process should be the long-term default, which describes the tension well: you comply with the requirement while marking a position against it.
For anyone building on someone else's model, that's the effect with practical consequences. Availability stopped depending only on technical capability and price, and started depending on a calendar you can't consult from outside.